COVID-19’s huge impact on businesses

The coronavirus pandemic is affecting individuals and businesses worldwide. As COVID-19 continues to spread, the private and public sectors are exerting great efforts to cope with present and future challenges. This includes leveraging technology resources. Here are some of the ways the pandemic will impact technology use. Increased reliance on communications technology The need for […]

How virtual reality helps small- and mid-sized business

Virtual reality (VR) has many benefits. Its immersive sensory experience is being applied in healthcare, gaming and entertainment, fashion, the military, and the media, just to name a few. Small- and mid-sized businesses are no exception, as this technology is changing how they normally do business in wonderful ways. Create your own VR prototypes With […]

Market your business effectively with Twitter

If you understand how Twitter works, it might do wonders for your business. How can you drive traffic and build your brand using Twitter? With all the marketing noise being made on social media, it could be challenging for some businesses to stand out. So what steps can you take to add to your audience’s […]

Common Facebook marketing mistakes

Facebook has grown rapidly in the past decade and now boasts over two billion monthly active users. These users are constantly liking, sharing, commenting, and posting on the platform. Many businesses see this as an opportunity to grow their customer base so they integrate Facebook advertising into their marketing strategies. To guide you, here’s a […]

Tips and tricks for collecting customer data

Businesses have more access to customer data than ever before, and that trend will likely continue in the future. The insights you get from all that data are valuable. However, a lot of data is unnecessary or possibly even problematic. To ensure your insights are relevant and useful, you must have a well-defined data collection […]