Business success comes down to whether profitability can be sustained, which is why building and maintaining relationships with your customers is crucial. To help with this, business owners are implementing customer relationship management (CRM) systems. Imagine buying a product, and it breaks the first time you use it. You contact customer support and describe the […]

There are several factors that contribute to a business’s success, such as a good location, quality products and services, and a well-planned marketing strategy. But one important component that every company should have is a reliable customer relationship management (CRM) system. As a business owner, you know that a solid base of loyal customers is […]

One of the biggest innovations in business and technology is marketing automation. Previously reserved for well-funded enterprises, marketing automation is now accessible to small businesses, thanks to affordable cloud solutions. Here are five profitable benefits to automating some of your most mundane marketing tasks. Instant responses to email requests If a customer or prospect sends […]

If you’re making or receiving Voice over Internet Protocol (VoIP) calls, you may gather a lot of valuable data without knowing it. Whether you’re still getting accustomed to your new telephone system, or you’re simply unaware of your VoIP data, here are five things you can do to benefit from it. Time/Date data The information […]

If you’ve ever received what looked like a personalised email from a huge corporation, there’s a good chance it was actually written using an email automation platform. This technology saves time and money while strengthening customer relationships, and contrary to popular belief, it is well within most SMB budgets. What is email automation? Usually included […]